每天早上，最烦的事情就是吃早饭了，因为时间赶得急，一般是不会正正经经的坐下来吃的。 Every morning Cuofan thing is to eat breakfast, because rushes in the way is generally not serious, as is the seat of eat. 于是，路边的营养早餐点就成了我经常光顾的地方了。 Thus, the roadside nutritious breakfast point I became frequented place.
这样的早餐点，貌似是作为政府的便民和再就业工程出现的。 Breakfast this point, seemingly as the Government's convenience and reemployment projects happen. （在这里感谢一下政府） (Here grateful to the Government)
早餐点的品种还算丰富，我最喜欢的一种食品叫作”黑米粥”，但偏偏这个黑米粥，价格是1.2元.我讨厌零钱，放在身边，不仅累赘，还容易弄丢。 Breakfast at fairly rich variety, I like a food called "black rice porridge," but just this black watery gruel, the price is 1.2 yuan. I hate change, on the side, not only cumbersome but also is likely to Lane lost. 这样算来，这个黑米粥的价格就是2元，至少也是1.5元了。 This is, this is the price of rice porridge and two yuan, 1.5 yuan also has at least. 于是就有点不爽了，于是就不愿意买了，于是就只能去买大饼油条了。 So a bit不爽, so do not want to buy, and therefore can only buy a piece of fried fritters.
其实，我是不介意付出1.5元买这个黑米粥的，但是卖主却不愿意，以1.5元的价格卖给我，我问过摊主，这个价格是上面决定的（鄙视一下这些定价的人）。 In fact, I do not mind paying 1.5 yuan to buy the black rice porridge, but the seller was not willing to, the price of 1.5 yuan to sell me, and I asked the vendors, the price is above decision (to despise these people Pricing ). 我想，如果不是用早餐卡的话，大多数人是不会喜欢这0.3元的。 I would like to, if not Breakfast cards, most people would not like this to 0.3 yuan. 而定价的人或许也是出于好心，通过成本核算计算出的这个价格。 Perhaps the pricing of the people and it is based on good intentions, costing calculated by the price.
突然，想到现在很流行的2元店，这种店很火，不就是利用了这种心理吗？ Suddenly, the thought is now popular two yuan shop, a shop that fire, not taken advantage of this psychological?
为什么是1.2元，而不是1元或者1.5元，从另一个角度看，不正是因为传统定价理论的思维定势吗？ Why is 1.2 yuan, and not one yuan, or 1.5 yuan, from another point of view, is it not because traditional pricing theory set thinking? 在这种理论下，夸大了成本核算的重要性，而忽略了人性在这个体系里的作用。 In this theory, exaggerated the importance of cost accounting, while ignoring humanity in the role of this system.

这就像web1.0和web2.0之间区别，1.0时代，需要什么，提供什么都是由网站运营者决定的，而2.0时代，更多的考虑用户的需求，和用户的感受。 This is like the distinction between web1.0 and web2.0, 1.0 times, what is required, what is decided by the website operator, and 2.0 times more consideration the needs of users, and user experience.
2.0时代更需要贴近用户，更需要突破惯性思维。 2.0 times greater need close to the user, we need a breakthrough habitual thinking.